Summit co-founder Jeff Rosenthal is front and center (red shoes) Ashley Arenson is second from right (black shirt). The Summit community gathered at Google engineer Dan Fredinburg’s memorial service in Napa Valley. Many are nomadic, embracing a carefree lifestyle, often fueled by a fortuitous tech IPO or acquisition. But they always find their way back to one another on the festival circuit, and Burning Man-a pop-up metropolis and rave in the desert that draws around 70,000 revelers-is one of those central points of reconnection. Some are based in San Francisco, New York, and Los Angeles, and some at the group’s headquarters: Powder Mountain in Eden, Utah, which its co-founders purchased for $40 million in 2013. He had narrowly evaded death on his first attempt to scale the mountain the year before, and had lobbied hard to win approval for a second expedition.Īnd it was a group of like-minded thrill-seekers that largely orchestrated his send-off on the Nevada playa: Summit Series. The invitation-only organization’s stated mission is to “make no small plans,” and its members-totaling some 10,000 worldwide, though the core group is much smaller-elevate risk-taking above all else. Fredinburg was head of privacy at Google X, the search giant’s “moonshots” division, and Everest was his own moonshot. He had been there as part of an ambitious, some might say reckless mission: to get imagery from the summit of Everest for Google Street View, allowing anyone to see the panorama at the top of the world from within Google Maps.
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